The first Familjen range for Isak
This Isak range was inspired by my grandparents and was more successful that I could ever have imagined. The range of ceramic and tea towels came beautifully packaged in reusable boxes with the Familjen story on the back. The range was sold in over 400 shops worldwide. There are still some pieces of this range available in the Isak web shop.
Great granddad Torsten had earned his living through smuggling, and survived his first wife by luck. Back then, when his first wife was still alive and none of us existed, they made young love on the moss while pine needles stuck to their buttocks. They carved promises into tree trunks. 34 times they made pine needle love on the moss by the lake until one night she was struck by lightning and fell down dead by Torsten’s feet. Two years later he met our grandmother Singoalla and that’s when our family history began. From then on Torsten taught everyone he met to live life to the full.
Late summer tanned from lake swims and blueberry lipped from a wild morning snack, Torsten and Singoalla also make pine needle love on a moss clad rock. They have spent their summer chanterelle picking, lingonberry pickling and pike perch fishing and are now cooking up a feast of foraged goodness, to be enjoyed with a small glass of home made apple and dandelion wine. The end of summer is the time for the big family reunion; the songs and laughter of the homecoming will echo through the night and long into the morning. Making pine needle love on a moss clad rock.